Monday, July 11, 2011
heartsy: some thoughts
Heartsy is a business that sells members coupons for indie and handmade internet businesses, like a Groupon or Jump On It for the Etsy crowd. I joined Heartsy about 5 weeks ago, and I’ve made three purchases through them. I have mixed feelings about Heartsy, and I wanted to share them before I review one of these purchases.
First of all, as an Etsy seller, I would never use Heartsy. My profit margin is very slim, and I sell comics and badges—not things that buyers have to constantly renew. I also think that one of the major problems that hand-made and small-batch sellers have is making the public realise that they cannot sell their products for the same price as mass-produced products. Heartsy does encourage the lowering of prices and an increased expectation of “more for less” in the consumer, which could lead to a devaluing of the handmade market.
However, I do think Heartsy is a good thing for a particular kind of seller: one with a high-quality consumable product (ie food, perfume, make-up) who wants to entice new customers into trying their wares and becoming regular customers. So far I have only used Heartsy to buy body products, and I am buying as someone who is interested in becoming a regular customer. But we won’t know the effect Heartsy is having for some time; as I have seen others point out, when a Heartsy buyer runs out of lotion/make-up/stationery, they may not come back to you but to whichever other shop has 60% off that week.
So far, only one of my purchases has arrived and I wasn’t too impressed. (A review is forthcoming.) Another was purchased over a month ago and was only just shipped (I won’t tell you who because I’m planning to bare all in the review) and the third was only purchased last night. It definitely hasn’t stopped me from buying from indie business who don’t offer discounts—in the end, I’m more interested in high quality and intriguing products than cheap prices.
Have you used Heartsy? What do you think about it?
Full disclosure: If you want to join Heartsy and follow my links, I will get $5 credit.